Privacy Policy

Privacy Policy

Last Updated: [December 2025]

This Privacy Policy explains how MyBestBrush (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or make a purchase from www.mybestbrush.com (the “Site”) or interact with our services (“Services”).
We comply with applicable privacy laws, including the GDPR, CCPA/CPRA, the Australian Privacy Act, and the New Zealand Privacy Act.

1. Information We Collect

We collect the following categories of personal information:

1.1 Information You Provide Directly

This includes:

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Payment details (processed securely, not stored directly by us)
  • Order history
  • Account information (if you create one)
  • Subscription preferences (if you enroll in a subscription)

1.2 Information Collected Automatically

When you browse the Site, we automatically collect data such as:

  • IP address
  • Device type
  • Browser type
  • Pages viewed
  • Time spent on the site
  • Referring URLs
  • General usage patterns

1.3 Information From Third Parties

We may receive information from:

  • Shopify (our e-commerce platform)
  • Payment processors (e.g., Shopify Payments)
  • Advertising and analytics partners
  • Shipping and fulfillment providers

2. How We Use Your Information

We use your personal data to:

  • Process and deliver orders
  • Manage payments and send order confirmations
  • Provide customer support
  • Operate subscription services (renewals, reminders, billing management)
  • Detect and prevent fraudulent activity
  • Improve our website, products, and user experience
  • Send marketing communications (only where legal and with your consent if required)
  • Comply with legal and tax obligations

Legal bases for processing (GDPR)

  • Contract performance
  • Legitimate interest
  • Legal obligation
  • Consent (for marketing cookies or email marketing where required)

3. Cookies & Tracking Technologies

We use cookies, pixels, and similar tracking technologies to:

  • Operate the site and ensure functionality
  • Remember your preferences
  • Analyze performance
  • Personalize content and ads

You can manage cookie settings in your browser. Disabling certain cookies may affect the site’s functionality.

We honor Global Privacy Control (GPC) signals where required.

Learn more about Shopify cookies here:
https://www.shopify.com/legal/cookies

4. How We Share Your Information

We share personal information only when necessary to run our business. This may include:

  • Shopify – website hosting, order processing, secure checkout
  • Payment processors – to process transactions
  • Shipping and logistics partners – to deliver orders
  • Analytics and marketing partners – only where consent applies
  • Customer support tools
  • Legal authorities – when required by law

We never sell or rent your personal information.

5. Data Retention & Security

We retain your information only as long as needed to:

  • Fulfill orders
  • Manage subscriptions
  • Comply with legal and tax rules
  • Resolve disputes and prevent fraud

Your data is stored securely through Shopify and other compliant third-party providers.

We use industry-standard safeguards, but no method of electronic transmission or storage is completely secure.

6. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion (“Right to Erasure”)
  • Restrict or object to processing
  • Withdraw consent (where applicable)
  • Opt out of marketing communications
  • Request a copy of your data (data portability)

To exercise your rights, please contact our support team. We may request identity verification to protect your information.

7. Marketing Preferences

You can unsubscribe from marketing emails at any time by clicking the link in the footer of our emails.

For targeted advertising, you may adjust cookie settings or opt out via your device or browser.

8. International Data Transfers

Your information may be processed outside your country, including in the United States and Canada, depending on server location.

We rely on Shopify’s data-transfer safeguards, including Standard Contractual Clauses (SCCs) and equivalent protection mechanisms.

More details:
https://www.shopify.com/legal/privacy

9. Children’s Privacy

Our Site is not intended for children under 18. We do not knowingly collect personal information from minors without parental consent.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in our practices
  • New legal requirements
  • Updates to Shopify or third-party services

Any updates will be posted on this page with a revised “Last Updated” date. Your continued use of the Site after updates signifies acceptance.